Digital educational booklet

Marketing (strategy / product)

1MAD2	Marketing (strategy / product)				Mechanics and materials				S5
Cours : 30 h		TD : 0 h		TP : 0 h		Projet : 0 h		Total : 30 h
Responsable : Camille Jouanneau

Pré-requis
None
Objectifs de l'enseignement
-Strategic Marketing: Raise awareness of marketing issues in the company through an approach to all concepts and components. - Operational Marketing: From a case study in subgroups, scan all available communication tools
Programme détaillé
A new, interactive game that allows transmitting concepts sometimes obscure, in a pedagogical and effective way . In the form of a board game and computer resources, the participants are organized in sub-groups (teams) to participate actively in the dynamics of the training. All the elements necessary for the construction of a strategy, for decision making, are discussed and commented. An interactive principle based on an illustrated computer presentation of concrete cases.
Applications (TD ou TP)
Non renseigné
Compétences acquises
Be able to set up a collective marketing strategy in the company.
Bibliographie
Non renseigné